As I mentioned, 5572320 (spoken digit by digit in Japanese, so "Go Go Nana Ni San Ni Rei") is a junior high school band, with girls from Ebisu Private Junior High School. Their latest single is titled Ponpara Pecorna Papiyotta, and is about the young teens transitioning toward adulthood. They are trying to figure out whether to embrace or resist the change, and the resulting video is, well, surreal.
While most of you who normally read this blog don't know very much about Japanese music production, there are a bunch of "big" names attached: Yoko Kanno, an award-winning producer of anime and commercial music; KenKen, from RIZE; Hideki Aoyama, a drummer who was a part of (the totally awesome) Babymetal; Tsuneo Imahori, a guitarist; and director Sojiro Kamatani, who has been a part of other big commercials here.
Happy listening! 5572320's official website is here, and I believe if you have a Japanese iTunes account you can find the song there. I'm a bit behind on posting this, so by the time this post goes live it looks like the new video (seen above) will have already passed one million views.
This reminds me that I really want to go see a J-Pop performance live...