The Most Awesomest Toy In The World
The characters have gone from virtual to actual, with lots of toys and other licensed goods. In addition to the guy above, there's a blond haired rock and roll style guy (James), a bear (Brown), and a rabbit (Cony).
The above toy "dances" somehow. I don't remember how; either you push a button or it responds to background noise. It's the cutest, funnest, most adorable thing I've seen in Japan that isn't pink. Or that is pink. At least, in a while. There's so much cute stuff in Japan.